Background
Our family has woven traditional Rajasthani textiles for two generations. For years we sold only through local exhibitions and word of mouth.
Challenge
Scaling beyond seasonal fairs required packaging, photography, digital payments, and confidence in pricing our work fairly.
Experience
I joined a women entrepreneur circle, completed a digital marketing workshop, and listed products on SoilnWater and WhatsApp catalogues. Repeat customers now account for 40% of monthly sales.
Lessons Learned
- Start with one product line and one sales channel.
- Invest in good product photos — they build trust online.
- Track costs weekly so pricing stays sustainable.
Advice to Others
Look for government schemes and local incubators early. You do not need a large loan to test your first online storefront.
Conclusion
Traditional skills and digital tools together can create dignified, flexible livelihoods for women entrepreneurs.